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The technology

Marketing that starts
with a question.

Your customers ask questions. Lou answers them, and tells you what they reveal.

Intent detectionGuided journeysTargeted campaigns
“My skin feels tight after a shower.”
It is often the cleanser, not the cream. A superfatted wash gel is usually enough to make the feeling go away.
FeaturedSuperfatted shower gel

Offered by your pharmacy. This is not Lou’s opinion.

Advice firstAlways labelled
The problem

The best marketing data is the data nobody collects.

Your customers say what they are looking for and what holds them back. In their own words. And it vanishes.

What it changes

You stop guessing.

Targeted by need

The feature starts from what the customer just said, not from a bought segment.

Never intrusive

An answer first. The suggestion comes after, and only if it makes sense.

Guided journeys

Assessment, routine, selection: Lou runs the right sequence of questions.

What went unmeasured

Unanswered questions and stated blockers are often worth more than clicks.

Suggested campaigns

Conversations surface topics to address, ready to become campaigns.

Always identified

A featured item is labelled as such. That is what makes it acceptable.

A concrete case

What it looks like inside a conversation.

“I am looking for a cream for my skin that feels tight after a shower.”
Skin that feels tight after a shower mostly points to a cleanser that is too stripping. Before changing cream, try a superfatted gel: the feeling often goes away. If it persists, a cream rich in ceramides helps rebuild the skin barrier.
FeaturedSuperfatted shower gel

Offered by your pharmacy because it matches this need. This is not Lou’s opinion.

The advice comes first, the featured product after, and it is labelled. That order is what makes it acceptable.

The journey

From a question to an action, in four steps.

1
The customer asksA question at the shelf or on your site. The one moment they say what they want.
2
Lou grasps the intentReal need, constraints, population. If it is unclear, she asks the right questions.
3
The action lands where it belongsAn answer, a guided journey or a labelled feature. Inside the conversation, without cutting it.
4
You get the material backWhat is asked, what blocks, what stays unanswered. And campaigns ready to launch.
Frequently asked questions

Frequently asked questions

How is this different from retargeting?

Retargeting starts from what the customer did. Lou starts from what they are asking, right now, in plain words.

Is the data reported back personal?

No: the reports are aggregated and anonymised. You see trends and volumes, never an identifiable customer.

See what your customers really ask for.

We show you a conversation, and what it produces on the marketing side.

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