Cellulose gum

Perfuming — Adds a scent to the product or masks the odour of raw materials.

Emulsifying — Allows phases that do not naturally mix, such as water and oil, to be blended together.

Viscosity controlling — Increases viscosity and gives the product its texture.

Film forming — Forms a film on the surface of the skin or hair.

Binding — Binds together the ingredients of a solid formula (powder, stick).